Case Study: Le Monde achieves stronger subscriber conversion with Amplitude

How Le Monde Shifted to Digital and Embarked on a Data-Driven Journey

Le Monde, one of France’s leading newspapers, was working to grow and align its expanding digital products while competing in a fast-changing media landscape. To better understand readers and improve performance, the company turned to Amplitude’s Digital Analytics Platform and Experiment tools to support its data-driven product teams.

Using Amplitude, Le Monde centralized shared dashboards, monitored KPIs, and ran exploratory analysis to guide decisions across feature teams. In one six-month A/B test, Le Monde reduced the amount of free content for one group and saw subscriptions increase without hurting engagement or installs, helping the team identify the right balance between conversion and user experience.

Le Monde

Lomig Coulon

Apps Product Manager