Case Study: IU Group achieves stronger student engagement and data confidence with Amplitude

How IU Group Drives Student Engagement with Amplitude

IU Group, Europe’s largest fully digital university, needed better visibility into student activity, adoption, retention, and engagement across a complex, fast-scaling product ecosystem. With fragmented data spread across tools like Google Analytics and backend systems, the team struggled to answer key product questions and spent too much time handling ad hoc requests instead of deeper analysis.

Using Amplitude, IU Group created a single source of truth for event tracking, improved data governance, and streamlined event management across its digital products. The result was stronger data quality and trust, training attendance that beat expectations by 120%, and sustained engagement levels of 50% monthly active users and 25% weekly active users, while also reducing overhead by retiring unused features.

IU Group