Case Study: Instacart achieves a 10% lift in conversion with Amplitude

How Instacart Achieved a 10% Lift in Conversion by Understanding User Behavior

Instacart, the on-demand grocery delivery service, needed to increase activation—getting visitors to complete their first order—across web, mobile web, and native apps. Their homegrown analytics were fragmented, required analyst-run queries, and couldn’t scale with growing data volume, creating a bottleneck for growth experiments and product decisions.

Instacart adopted Amplitude for cross‑platform product analytics, integrating it with their A/B testing system to run funnel analyses and prioritize opportunities. The self‑service insights enabled faster testing and iteration by product and engineering teams and drove a roughly 10% lift in checkout/activation conversion.

Instacart

Fareed Mosavat