Case Study: Hutch validates new game concepts with Amplitude Analytics

How Hutch Uses Digital Analytics to Validate New Game Concepts

Hutch, the U.K.-based game developer, needed a way to quickly validate new game concepts with a small player base and limited monetization data. Using Amplitude Analytics, the team focused on key metrics like retention and customer lifetime value (CLV) to judge whether new games were engaging enough to warrant further investment.

Amplitude helped Hutch build real-time retention curves, incorporate custom events such as in-app purchases and ad revenue into LTV analysis, and standardize event taxonomy across its game portfolio. As a result, Hutch gained clearer insight into player engagement and in-game economics, enabling better acquisition spending decisions and more confident product validation.

Hutch

Anna Yukhtenko

Head of Analytics