Case Study: Homebot gains confidence in product development with Amplitude

How Homebot Uses Analytics to Become More Confident in Product Development

Homebot, a homeownership and real estate insights platform, needed a better way to understand user engagement and confidently guide product decisions. Before adopting **Amplitude**, the team relied on a patchwork of tools like Google Analytics, Metabase, and Tableau, which left them with limited, unclear insights into how customers interacted with key parts of the experience.

With **Amplitude Analytics** and **Amplitude Experiment**, Homebot centralized event tracking, improved its data taxonomy, and ran experiments on content and button placement. In one test on its high-traffic AVM module, Amplitude showed a significant drop in engagement after a button was moved, helping the team revert the change and refine the experience. The result was more measurable user behavior, better cohort analysis, and greater confidence in product and content decisions.

Homebot

Leia Schultz

Product Manager