Case Study: Flipp doubles CTRs for personalized campaigns with Amplitude

How Flipp is customizing its content for better CTRs, engagement, and retention

Flipp, a retail technology and shopping app for millions of users, wanted to improve the customer experience with more personalized marketing. Before using Amplitude, the team relied on a manual internal system that made audience targeting slow and cumbersome, limiting campaigns to mostly generic messaging.

Using Amplitude Engage, Flipp quickly built affinity cohorts and launched targeted emails and push notifications in as little as 30 minutes instead of two days. The result was 3x more personalized campaigns, about a 20% increase in blended CTRs, a 2x lift in its best-performing affinity campaigns, and higher retention and engaged visits.

Flipp

Andrew Hutchings

Director of Customer Experience