Case Study: Drata achieves 4X feature adoption with Amplitude

How Drata uses self-service data to identify friction points, fine-tune key solutions, and drive 4X feature adoption

Drata, a compliance automation company, used Amplitude to better understand user behavior across its platform while protecting sensitive customer data. The team needed to identify where users were getting stuck during onboarding and which compliance tasks were slowing adoption, especially for role-specific workflows.

Using Amplitude Analytics, Drata analyzed funnels and customer journeys, then tested an update that allowed task exclusions for specific categories, groups, or users. With Amplitude, Drata achieved a 4x increase in feature adoption, with 2,000 customers and about 13,000 exclusions implemented—far above the original forecast.

Drata

Lior Solomon

VP of Data and AI