Case Study: DoubleDown achieves 30% increase in conversions and boosts engagement with Amplitude

How DoubleDown Bet Big on Analytics—and Got Results

DoubleDown Interactive, the Seattle-based maker of social casino games including DoubleDown Fort Knox, faced the challenge of quickly activating new players and lifting long-term engagement, retention, and monetization across its user base. The team needed fast, actionable insights to remove onboarding friction, test promotions and features, and find new conversion opportunities without long waits for BI support.

By adopting Amplitude (Pathfinder, Funnel, Sessions, Event Segmentation, Stickiness, Cohorts and LTV charts) DoubleDown identified and fixed activation bottlenecks—cutting activation time by 32% and increasing activation by 6%—and ran experiments that produced a 9% increase in session length, 11% more sessions per day, and a 10% rise in spins per player. Targeted cohort campaigns lifted a subscriber conversion rate by nearly 30%, overall conversions improved by 30%, and query turnaround dropped from two weeks to as little as 30 seconds, making the company faster and more data-driven.

DoubleDown

Keith Tallon

Product Manager