Case Study: Haven achieves better, compliant analytics and wider data adoption with Amplitude

How Dan Grainger ran Haven's successful migration from Google Analytics to Amplitude, reshaping their approach to data

Haven, a leading UK holiday provider, needed to migrate off Google Analytics after the Universal Analytics sunset and find a more flexible analytics platform that could support both product and marketing insights. It chose Amplitude to replace Google Analytics and better meet its data, privacy, and self-service analytics needs.

Amplitude helped Haven integrate analytics with its existing marketing stack, send real-time data to its CRM via webhooks, and keep data stored in Europe for compliance. Since switching to Amplitude, active usage roughly doubled compared with Google Analytics, and more teams across the business now use data in day-to-day decisions.

Haven

Dan Grainger

Head of Analytics