Case Study: ClearScore doubles subscriptions and increases testing 400% with Amplitude

How ClearScore leveraged data to navigate business challenges

ClearScore is the UK’s leading free credit score and financial product marketplace, serving over 12 million users with a user-centric product approach. As the pandemic hit in 2020 the company had to rapidly rethink its roadmap and shorten time-to-decision, but analytics capacity was constrained (just three analysts supporting a 120-person product and engineering org), making it hard to get fast, organization-wide insights.

By adopting Amplitude (Templates, Funnels, AB Test View, Time to Convert) ClearScore enabled self-serve behavioral analytics, standardized experimentation, and faster iteration. The change drove a 400% jump in experiments year-over-year, supported ~1,000 releases per month, doubled subscription rates for ClearScore Protect, and freed analysts to focus on high-impact work—outcomes the company says would have required twice as many analysts otherwise.

ClearScore

Aidan Goodall

Lead Analyst