Case Study: Carwow increases data content consumption by 97% with Amplitude

How Carwow Went Full Throttle and Increased Data Content Consumption by 97%

Carwow, the online car-changing marketplace, needed to improve the quality and accessibility of its web data so more teams could trust and use it for faster, better decisions. With a small product analytics team and limited specialist resources, Carwow turned to Amplitude Analytics to help remove data obstacles and support wider self-serve usage.

Using Amplitude, Carwow reworked event management, added owners and descriptions, and expanded training through Slack updates, onboarding, and live sessions. Amplitude helped deliver an average 34% improvement in data quality scores, a 32% increase in Amplitude users, and a 97% increase in data content consumption, with additional gains in chart interactions and querying.

Carwow

Andy Marnoch

Senior Product Analyst