Case Study: Canal+ achieves a 3x increase in conversion with Amplitude

How Canal+ used Product Intelligence to increase conversion by 3x

Canal+, the French premium TV and streaming provider behind myCANAL, needed a better way to understand user behavior and make product decisions because its teams didn’t trust the data from their existing analytics setup. With online streaming disrupting the media industry, Canal+ turned to Amplitude to gain reliable insights into retention, engagement, and how users interacted with its app.

Using Amplitude’s product intelligence features such as Cohorts, Conversion Drivers, Funnels, A/B Test View, and Notebooks, Canal+ shifted to data-driven product development and tested changes quickly. This led to a 3x increase in in-app conversion, stronger organic traffic, and faster cross-functional collaboration across product, UX, and engineering teams.

Canal+

Damien Delautier

Chief Product Officer