Case Study: Cafeyn achieves greater operational efficiency with Amplitude

How Cafeyn Gained Operational Efficiency by Increasing Data Access

Cafeyn, a leading European press platform with more than 2.5 million users, needed a faster, more scalable way to understand user behavior and support decision-making as the company grew. With data teams overloaded and dashboards taking hours to build, Cafeyn turned to Amplitude to give teams better access to product and customer insights.

Amplitude integrated with Cafeyn’s existing Segment setup and gave teams self-serve analytics for segmentation, funnels, cohorts, lifecycle analysis, and user composition. The result was faster analysis, reduced bottlenecks for the data team, improved operational efficiency across departments, and measurable business impact: Cafeyn optimized its acquisition funnel and increased overall user retention.

Cafeyn

Alexandre Bernard

Head of Data