Case Study: Ankorstore achieves self-service data velocity with Amplitude

How Ankorstore Ended Data Bottlenecks with Amplitude

Ankorstore, the European B2B marketplace connecting more than 300,000 retailers with brands, needed to move away from a slow, analyst-driven reporting model and build a self-service data culture. With Amplitude, the company wanted a strategic analytics partner to help teams get fast, reliable answers on product discovery, searches, views, and add-to-cart performance.

Amplitude implemented a scalable analytics setup, integrating with Twilio Segment to enrich event data and backfill 13 months of history, while also enabling Amplitude Feature Experimentation for testing. The result was greater visibility and speed across the business, with product, engineering, and leadership teams making decisions in minutes instead of days; one AI-enriched catalog experiment drove a 7% lift in add-to-cart rate and helped increase revenue.

Ankorstore

Thomas Clavelloux

Head of Data