Case Study: Yellow Pages Canada achieves digital transformation and rapid, data-driven product releases with Amplitude

How Amplitude is Contributing to Digital Transformation for Yellow Pages

Yellow Pages Canada, a 100‑year‑old company that reinvented itself from print directories to a digital-first brand, faced the challenge of scaling product development while breaking the analytics bottleneck. Product teams relied on a small analytics group for KPIs and metrics, which slowed decision‑making and constrained fast, data‑driven releases.

Yellow Pages adopted Amplitude and a decentralized pod structure so product owners define and explore their own analytics; Amplitude training plus a new event taxonomy delivered 100% adoption across product teams. The result: higher data literacy, analysts focused on strategic insights, and autonomous squads releasing new product versions every 2–4 weeks with decisions driven by real user data.

Yellow Pages Canada

Alex Métier

Senior Manager of Digital Analytics