Case Study: Canva achieves faster data-driven testing and self-serve analytics with Amplitude

How Amplitude Helps Canva Scale Through Data Democratization and Quick Testing

Canva, the online design and publishing platform, needed a better way for non-technical teams to explore product data, build funnels, segment audiences, and monitor feature performance without relying on analysts or a complex warehouse setup. To support its 60M+ monthly users, Canva turned to Amplitude for digital product analytics and self-serve insights.

Amplitude helped Canva democratize data across product, engineering, design, data science, and growth teams with real-time dashboards, funnel analysis, and flexible segmentation. The result was faster decision-making and testing, including funnel creation that was 10x faster than with Python, with data often available within five minutes and issues spotted within an hour of rollout.

Canva

Greg Roodt

Head of Data Platforms