Case Study: ManoMano achieves a 15% increase in sales with Amplitude

How Amplitude Drives Cross-Sell: A Conversation with ManoMano’s Head of Product

ManoMano, Europe’s largest marketplace for DIY, gardening, and home improvement products, wanted to improve cross-sell performance and increase profitability by helping customers find complementary items for their projects. The team used Amplitude to track user behavior, segment audiences, and understand item affinity across its website and app, while managing a massive catalog and supporting both consumer and B2B shoppers.

With Amplitude, ManoMano built data-driven recommendations, pricing strategies, and A/B testing workflows that product managers could run directly. ManoMano and Amplitude helped deliver 150 to 200 tests and 17 winning experiments, leading to a 15% increase in incremental sales, while also improving alignment across teams and enabling more relevant cross-sell experiences.

ManoMano

Simon Berthet-Bondet

Head of Product