Case Study: A+E Networks achieves higher viewer engagement and retention with Amplitude

How A+E Boosted Viewer Engagement One A/B Test at a Time

A+E Networks, a multinational media company, wanted to make better data-driven decisions for its streaming products and improve viewer engagement and retention. While it already used Amplitude, the team wasn’t fully leveraging the platform’s capabilities and struggled with inconsistent data organization across teams and channels.

With Amplitude, A+E Networks restructured its data taxonomy, trained teams, and used Amplitude Experiment and Analytics to test homepage and navigation changes, content labeling, and retention offers. The results included a 16% drop in clicks when “Continue Watching” was moved lower, a 14% lift in engagement when “documentaries” was used for Crime Central, and a bundle retention offer that outperformed a downgrade option by 250x, becoming the company’s primary retention play.

A+E Networks

Dani Mednikoff

Digital Product Manager