Case Study: Showcase IDX improves retention and prioritizes product decisions with Amplitude

How a Thriving Product Team Uses Data to Improve Retention, Prioritize Projects, and Engage Community

Showcase IDX, the leading IDX WordPress plugin for real estate, needed a better way to understand user behavior and improve consumer retention. Its product team was limited by Google Analytics and SQL, which made it difficult to track real-time actions, measure retention, and identify which features influenced conversion and engagement.

Showcase IDX chose Amplitude and, with Amplitude’s implementation support, launched curated analytics dashboards in less than a month. Using Amplitude, the team uncovered key journey insights, improved UI decisions, and shifted product priorities toward higher-impact features; the results included more than doubled conversions on saved searches and a 20–25% improvement in retention.

Showcase IDX

Spondon Kath Hazarika

Senior Product Manager