Case Study: Reecetech re-engages 12.4% of inactive users with Amplitude

How a leading plumbing and HVAC supplier uses Amplitude to gain crucial user-behavior insights—and empowers teams to act on them

Reecetech, Reece Australia’s tech division, was struggling to get timely customer insights from a legacy reporting setup that depended on a central data team, created long delays, and made it hard to connect user behavior to product outcomes. Using Amplitude Analytics, the team needed a better way to understand engagement, quantify product value, and identify the real growth drivers for their digital tools.

With Amplitude, Reecetech built a clearer data taxonomy, aligned product strategy through a North Star workshop, and launched a targeted activation campaign focused on dormant users. The campaign reactivated 12.4% of inactive users and delivered a revenue uplift in just six weeks; since then, Reecetech has also seen an 8.4% increase in digital product usage and 60% growth in high-value account usage.

Reecetech

Jarrad Phoebe

Product Leader, Product Management Lead