Case Study: Anghami achieves data-driven decision-making and improved user retention with Amplitude

Get Into the Groove of Product-Led Growth Through Data Democratization

Anghami, the MENA music streaming platform with more than 70 million registered users, needed a way to make data easily accessible across the organization so teams could make faster, more confident decisions. The company adopted Amplitude to move beyond slow, manual warehouse analysis and give product, engineering, marketing, and business teams a shared view of user behavior, retention, and conversion.

With Amplitude, Anghami used funnel analysis and other product analytics to track onboarding, campaign performance, and feature adoption without relying on engineers. The impact was significant: nearly half of the numbers in weekly business reviews now come from Amplitude, and one onboarding UI change increased conversion by 5–6%. Amplitude has become Anghami’s source of truth for decision-making and has helped the company scale data-driven product-led growth.

Anghami

Mohammed Ogaily

VP of Product