Case Study: FunCraft boosts Day 1 retention and reduces acquisition costs with Amplitude

FunCraft boosts Day 1 retention by 40% with Amplitude

FunCraft, a mid-market gaming company, faced a challenge with player retention in their Wordgrams crossword game. Their initial analytics workflow was slow and cumbersome, hindering their ability to quickly understand why new users were dropping off. To address this, they implemented Amplitude Analytics to gain faster and more actionable insights into user behavior.

By using Amplitude's funnel and retention analysis tools, FunCraft identified that players preferred easier puzzles over tutorials. They used this data to retool their first-time user experience, which resulted in a 40% increase in day-one retention. Overall, Amplitude enabled the data-driven team to iterate faster, leading to a 30% increase in daily player turns and significantly improving their product-led growth strategy.

FunCraft