Case Study: Brainly achieves faster, self-service analytics and higher conversions with Amplitude

From Correlation to Causation Improving Conversions by Embracing Self-Service Analytics

Brainly, a global education app with 300 million monthly users, struggled to turn its complex user data into fast, actionable insights. Using Google Analytics, the team had to rely on overloaded analysts and custom SQL, Python, and R queries, which often left product and internal teams waiting one to two weeks for answers. They needed a more user-friendly, self-service analytics solution, and turned to Amplitude.

Amplitude implemented Analytics and later Amplitude Experiment, giving Brainly self-service segmentation, funnel analysis, retention charts, and integrated A/B testing. The results were strong: weekly active users of Analytics grew from 10 to 80 in a few months, and registered users reached 140. Amplitude also helped Brainly prove that showing more instant answers in the first seven days significantly increased free-trial conversions, leading to a rise in instant answers in search results from 5% to 10% and a new data-driven growth strategy.

Brainly

Alexander Magnusson

Manager of Data Analytics