Case Study: FINN.no achieves easier self-service data adoption with Amplitude

Enable Teams to Run with Data by Focusing On the Questions That Matter

FINN.no, a leading Norwegian online marketplace with massive traffic and a complex microservices platform, struggled with analytics tools that teams found too difficult to use. After limited success with Adobe Analytics and Google Analytics, the company looked for a better fit and chose Amplitude Analytics to help non-analysts answer the questions that matter in their day-to-day work.

Amplitude helped FINN.no build a learning loop around data by embedding dashboards, tracking plans, Notebooks, and integrations with tools like Miro and Slack into existing workflows. The result was wider adoption across teams, more people viewing dashboards and analyses, and increased confidence to explore data independently—turning Amplitude into a shared learning hub rather than just an analytics tool.

FINN.no

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Manager Insight Data