Case Study: Gathern doubles retention and cuts acquisition costs with Amplitude

Doubling Retention, Reducing Acquisition Costs and Saving Millions at Saudi Arabia’s Leading P2P Rental Platform

Gathern, Saudi Arabia’s leading peer-to-peer rental platform, needed better visibility into user behavior because its conversion rate was about half the industry average and its basic analytics tools couldn’t track funnels, sessions, or a large enough user base. The company turned to Amplitude Analytics to understand customer journeys, identify drop-off points, and make data-driven decisions across growth, product, and UX teams.

Using Amplitude, Gathern built cohorts, analyzed funnel behavior, ran experiments, and improved listing pages and filters to better match customer needs. The results were significant: market share grew from 30% to 63% in ten months, retention doubled, customer acquisition costs fell by nearly 60%, conversion improved, and the company shifted to profitability, saving millions of Saudi riyals each month.

Gathern

Hassan El-Tahan

VP of Growth