Case Study: Deutscher Fußball-Bund (DFB) replaces 3 legacy analytics tools and cuts dashboard build time by 90% with Amplitude

Deutscher Fußball-Bund (DFB) replaces 3 legacy tools in 2 months with Amplitude

The Deutscher Fußball-Bund (DFB) faced the challenge of managing a complex and disconnected analytics setup across three legacy tools—Matomo, Adobe Analytics, and Google Analytics. This created data silos, hindered comparability, and made it difficult for the team to derive deep value from their data. Seeking a unified foundation, the DFB partnered with Amplitude to consolidate its analytics onto a single platform.

By implementing Amplitude Analytics, the DFB and its partner b.telligent completed a full migration in just two months. The solution included a redesigned, leaner event model and leveraged AI-powered features. As a result, the DFB connected over 10 apps and websites, and cut dashboard build time by over 90%—from over an hour to just five minutes with a few prompts. Amplitude provided the DFB with a scalable blueprint for understanding its data and future growth.

Deutscher Fußball-Bund (DFB)