Case Study: Ironclad increases activation rates by 14% with Amplitude

Decoding User Behaviors to Create Customer-Centric Features

Ironclad, a digital contracting platform, wanted to better understand how users were actually using its free trial and self-service product. Using Amplitude Analytics, the team discovered that trial users were not mainly importing contracts and creating reports as originally assumed; instead, they were searching for terms and clauses inside contracts, revealing a gap in the initial activation metric.

Amplitude helped Ironclad analyze user behavior, build cohorts, and track onboarding and trial flows so the company could align its roadmap with real customer needs. By retooling its activation metrics around this behavior, Ironclad increased leads and lifted its activation rate by 14%, while also giving over a dozen product managers a self-service way to make data-backed decisions.

Ironclad

Nick Pavlichek

Senior Product Manager