Case Study: Amino Apps improves product insights and retention with Amplitude

David is a product manager at Amino, a mobile community for whatever you're into, and this is how he product manages

Amino Apps, the social app with mobile communities around shared interests, was looking to better understand user behavior and improve retention as it scaled. Product manager David Berman used Amplitude to dig into usage data, validate product hypotheses, and uncover UX pain points that weren’t obvious from occasional testing alone.

With Amplitude, Amino Apps set up dashboards after major releases to track engagement, conversion funnels, and other key KPIs, giving the whole company visibility into product impact. The result was stronger cross-functional alignment, clearer insight into what was working, and faster identification of areas to improve, helping Amino Apps make better product decisions and support its retention goals.

Amino Apps

David Berman

Product Manager