Case Study: SmartRecruiters achieves self-serve data culture and faster experimentation with Amplitude

Creating a Self-Serve Data and Experimentation Culture for Better Decision-Making

SmartRecruiters, a talent acquisition software company, needed a better way to understand user journeys and make data-driven decisions for its Smartr job-matching platform, which serves millions of users and generates hundreds of millions of events. The team had been relying on SQL and Tableau, but analyzing event data was slow and cumbersome, making it difficult to track behavior and improve the product.

Using Amplitude Analytics and Amplitude Experiment, SmartRecruiters moved to a self-serve analytics and experimentation workflow with real-time monitoring, dashboards, and A/B testing. The results were significant: questions that once took half a day could be answered in under a minute, experimentation helped validate a new heart-shaped bookmark icon that improved bookmarking by 46.6% and application rate by 58% versus control, and data adoption grew 950% over 12 months as teams across the company became more confident making decisions on their own.

SmartRecruiters

Konstantinos Anagnostou

Senior Product Analyst