Case Study: Coca-Cola FEMSA drives sustained retailer growth with Amplitude AI personalization

Coca-Cola FEMSA boosts engagement 8% with Amplitude

Coca-Cola FEMSA, a major beverage bottler operating across Latin America, faced the challenge of moving beyond generic, one-size-fits-all marketing campaigns for its vast network of retailers. Their goal was to implement true one-to-one hyperpersonalization to influence long-term purchasing behavior and expand product portfolios at the individual outlet level, but they needed to prove this approach could drive sustained revenue impact at scale.

To solve this, Coca-Cola FEMSA partnered with Amplitude to build a unified analytics foundation. The solution combined AI-driven product recommendations with gen AI-powered messaging. Using Amplitude as the central analytics platform, they scaled this hyperpersonalization from a pilot to over 690,000 retailers, achieving an 11% click-through rate on campaigns and demonstrating sustained revenue growth through cohort analysis, which turned internal skepticism into data-backed confidence.

Coca-Cola FEMSA