Case Study: Rocket Money achieves $10M in annual revenue growth with Amplitude

Building Trust, Increasing Revenue, and Optimizing Customer Journeys at Rocket Money

Rocket Money, a personal finance app focused on helping users improve their financial health, needed a better way to understand and optimize complex customer journeys across iOS, Android, and web. Its product and monetization teams were running dozens of experiments each year, but they needed a specialized analytics platform to analyze user behavior, identify funnel issues, and improve consistency across platforms. They chose Amplitude Analytics to get clearer insights into conversion, retention, billing, and upgrade/downgrade flows.

Using Amplitude, Rocket Money analyzed experiment results, diagnosed journey problems, and standardized user paths into a single cross-platform experience. Amplitude helped the team uncover optimization opportunities that are forecast to generate nearly $10M in additional annual revenue, while also enabling a product change expected to add $1M in annual sales and reducing billing-related account balance checks by 50%, saving nearly $600,000 a year without hurting collections or increasing overdrafts.

Rocket Money

Jake Heller

Product Manager