Case Study: Swish achieves 251% higher user onboarding conversions with Amplitude

Budgeting App Improves User Onboarding Conversions 251% with Amplitude

Swish, a budgeting and spending tracker app, struggled with disorganized product decisions and low onboarding completion, especially users dropping off before linking their bank accounts. Without that key step, the app could not analyze transactions or build monthly budgets, so Swish turned to Amplitude to better understand where users were getting stuck.

Swish implemented Amplitude for event tracking, funnel analysis, and A/B testing across its onboarding flow, allowing the team to test changes quickly and make decisions based on data instead of intuition. With Amplitude, Swish increased account-linking conversions by 251% over six months, including a 40% lift in just four weeks, and iterated on the onboarding flow more than 65 times.

Swish

Jeff Whelpley

Chief Technology Officer