Case Study: TouchNote achieves faster, self-serve data insights with Amplitude

Being Data-Driven Doesn’t Have To Be Hard: Adopt a Powerful Tool

TouchNote, the greeting cards and gifts app, needed to become more data-driven without relying on a large BI team or long SQL-heavy analysis cycles. Its growing data volumes made event tables difficult to manage, slowing answers to key product and growth questions and limiting real-time visibility into user behavior.

TouchNote adopted Amplitude to give teams a point-and-click way to explore funnels, run experiments, and track attribution without writing code. With Amplitude, adoption grew to 80–85% across the company, the signup-to-paying-user conversion rate increased by 66%, and teams were able to answer questions in seconds instead of waiting weeks, improving speed, self-service, and decision-making.

TouchNote

Josh Dawson

Head of Data