Case Study: BandLab achieves better product decisions and global growth with Amplitude

BandLab Shapes the Future of Music Through Data and Experimentation

BandLab, the creator-first digital audio workstation for musicians, needed better insight into user behavior and A/B test results after its previous analytics tool lacked detail and flexible querying. The team turned to Amplitude, using Amplitude Experiment and Amplitude Analytics to understand what was happening in product workflows and to make data-driven decisions at scale.

With Amplitude, BandLab deepened analysis of experiments, optimized subscription and payment pathways, and built more targeted audience cohorts for marketing. The results included more effective segmentation in markets like Brazil, India, and the Philippines, and a major increase in experimentation velocity: BandLab is now running 30 experiments across different teams, 6X more than before.

BandLab

Justin Liu

Product Manager