Case Study: STAGE achieves higher retention and faster growth with Amplitude

Backstage boosts retention with Amplitude by getting users to 3 episodes in week one

STAGE, an OTT streaming platform for India's Hindi heartland, faced challenges in a competitive market with first-time streamers. The company struggled with fragmented analytics tools and engineering bottlenecks, which led to guesswork on critical decisions like paywall placement and a slow, opinion-driven decision-making process. They needed a unified data solution to understand user behavior and drive subscriber growth, leading them to implement Amplitude.

By adopting Amplitude, STAGE consolidated its analytics into a single source of truth, enabling self-service data exploration for the entire product team. The platform helped them identify a key retention signal: users who watch three or more episodes in their first week rarely churn. This insight allowed STAGE to build automated nudges, which significantly improved retention. As a result, the team now makes faster, data-driven decisions, confidently optimizing conversions and content strategy with Amplitude.

Backstage