Case Study: Avito achieves a 100% boost in retention and 3X reduction in cost of acquisition with Amplitude

Amplitude’s Ease of Use Enables Everyone at Avito to Access and Learn from User Behavior Data

Avito, a Morocco-based classifieds marketplace and part of Schibsted, was seeing steady growth but couldn’t quickly answer basic questions about user behavior—simple requests to the data team took 1–2 weeks, slowing product, marketing, and growth work. Growth manager Youssef El Ghourfi wanted a self-serve solution so anyone at the company could explore behavioral data and act on insights.

They implemented Amplitude in about two hours, giving product, marketing, sales, and design instant access to behavioral analytics. Teams now run analyses, launch A/B tests, and push targeted cohorts to Braze themselves; marketing used these insights to cut cost of acquisition by 3X, and the growth team discovered that getting users to perform one search on day one doubled retention, prompting an updated onboarding flow—delivering big time savings and faster iteration.

Avito

Youssef El Ghourfi

Growth Manager