Case Study: Backstage increases applications by 40% with Amplitude

Actionable Insights Help Backstage Connect the Right Talent to the Right Opportunity

Backstage, a global two-sided marketplace for creative talent and employers, used Amplitude Analytics to better understand how users moved through its site and what drove job applications. The team initially assumed its iOS app would not affect applications, but analytics showed that iOS users were applying at a higher rate than other users.

Using insights from Amplitude, Backstage surfaced the app more prominently on the web with download banners and mobile prompts. This led to a significant increase in iOS users and a 40% increase in applications among users who downloaded the app, helping Backstage strengthen its growth loop and connect the right talent to the right opportunities.

Backstage

Madison Lukaczyk

Senior Manager, Business Intelligence