Case Study: ACKO achieves 13% higher conversions and 50% fewer calls with Amplitude

Acko boosts health insurance conversions 13% with Amplitude

ACKO, a digital-first insurance company in India, faced the challenge of a high-pressure insurance-buying experience that many customers found stressful. Seeking to move away from aggressive sales calls, they aimed to create a more seamless, asynchronous chat journey. To achieve this, ACKO partnered with Amplitude, utilizing its analytics capabilities to understand user behavior and improve their digital experience.

Using Amplitude's funnel, cohort, and path analysis, ACKO built and optimized a GenAI-powered chatbot. This solution, informed by real-time user data from Amplitude, allowed for rapid iteration and personalized customer assistance. The results included a 13% increase in health insurance conversions, a 50% reduction in inbound call volume, an 88% drop in answer latency, and a significant boost in customer satisfaction scores, demonstrating the powerful impact of the vendor's platform.

Acko