Case Study: CloudApp achieves 51% higher retention and data-driven product growth with Amplitude

A product management team gained a holistic view of user behavior through better data insights

CloudApp, a provider of instant business communication tools like shareable annotated videos, recordings, and GIFs, struggled to validate product assumptions because it lacked the data needed to understand how customers really used the product. The team needed a better way to test ideas, compare user segments, and make decisions based on facts rather than perceptions, and they turned to Amplitude for product analytics and experimentation.

With Amplitude, CloudApp adopted a more scientific test-and-learn process using A/B testing, cohort analysis, pathfinder, impact, and stickiness charts. The platform became the company’s single source of truth across product, marketing, sales, customer success, and engineering, helping them improve onboarding and retention; after shortening the activation flow, CloudApp increased its retention rate by 51%.

CloudApp

Andrew Thomas

Growth Product Manager