Case Study: 7 Cups increases revenue and scales emotional support with Amplitude

7 Cups generates over $26K in revenue with Amplitude

7 Cups, an online emotional support platform, faced the challenge of tracking user progress and understanding which digital activities led to healing outcomes. They initially used Google Analytics and Mixpanel, but found the insights insufficient and the cost of tracking a high volume of events prohibitive. They turned to Amplitude Analytics for a more cost-effective and detailed solution.

By implementing Amplitude, 7 Cups gained the visibility to analyze user engagement and identify the key drivers of growth and retention. This allowed them to optimize their platform, strengthen their community, and successfully convert free users to paid members. Using Amplitude, they generated over $26,000 in revenue, which helps fund their free services, and gained the clarity needed to scale their impact-first mission effectively.

7 Cups