Case Study: Westfield delivers a global Lady Gaga concert experience with Amplify

Westfield launches Lady Gaga’s global livestream with Amplify, driving 422k views

The customer, Westfield, faced the challenge of creating a unique global concert experience for Lady Gaga's new album during a time when live streams had become formulaic. They tasked the vendor, Amplify, with developing a show that would surprise and delight a worldwide audience through both online and in-real-life components.

Amplify's solution was to re-imagine the global livestream by shooting an intimate concert with Lady Gaga and building a visual world around the album's Art Deco and jazz themes. They created over 20 fan zones to broadcast the show and live-streamed it on Maestro and Instagram Live. This approach broke records, achieving 422k views and 235k likes on Instagram, making it the platform's most liked live stream at the time.

Westfield