Case Study: Sydney Gay and Lesbian Mardi Gras shines with Amplify and Canva

Sydney Gay and Lesbian Mardi Gras boosts LGBTQIA+ template usage 333% with Amplify

Amplify partnered with the Sydney Gay and Lesbian Mardi Gras to develop a creative platform connecting Canva to Pride and Mardi Gras. The challenge was to raise brand awareness and drive usage of the Canva platform throughout the event period by bringing this platform to life across the parade, Fair Day, and out-of-home placements.

The solution, the "Designed to Shine" creative platform, was activated through a Canva Drag & Drop Studio at Fair Day and a performance in the parade. Amplify also executed a four-week OOH campaign. This initiative resulted in 987 studio attendees, 3,200 branded fans distributed, and a 333% increase in LGBTQIA+ template usage on Canva.

Sydney Gay and Lesbian Mardi Gras