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Case Study: Sony Interactive Entertainment reignites global PS5 demand with Amplify
A Amplify Case Study
Sony Interactive Entertainment reignites PS5 hype across 51 markets with Amplify
The customer, Sony Interactive Entertainment, faced the challenge of reigniting global hype and demand for the PlayStation 5 console after it became more readily available in 2023. Amplify, collaborating with adam&eveDDB, was tasked with exciting players about the exclusive experiences available on PS5 and driving new customers to purchase.
Amplify helped implement the 'Live from PS5' campaign, a breaking news-style activation that brought game worlds to life in high-footfall locations across 51 markets. This comprehensive, mixed-media effort successfully reinvigorated demand, resulting in the sale of 19.1 million PlayStation 5 units globally, which was a 66% increase in sales over the previous year.
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