Case Study: Sonos elevates home cinema sound with Amplify’s ReScored campaign

Sonos reaches 3M media reach with Amplify's ReScored campaign

The customer Sonos was challenged with launching their PLAYBASE product and positioning the brand as a leader in the home cinema category. Vendor Amplify was tasked with making Sonos as famous for enhancing film soundtracks as it was for music.

Amplify created a nationwide competition called Re:Scored, where a winning filmmaker had their work rescored by music legends at Abbey Road Studios. The campaign was supported by collaborative media partners and generated significant reach, including 3 million media impressions on NOWNESS and over 56,000 views on The Guardian. Amplify successfully demonstrated the critical role of sound in film to a wide audience of filmmakers and entertainment enthusiasts.

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