Case Study: Sonos drives global conversation around Era 300 with Amplify's Frisson Trigger campaign

Sonos drives 9.9m reach with Amplify's Frisson Trigger campaign

The customer Sonos tasked the vendor Amplify with developing a regional PR and advocacy campaign for their new Era 300 spatial audio speaker. The challenge was to connect the brand to culture, reignite its innovation narrative, and bring a global creative platform to life by celebrating the emotive power of sound.

Amplify created a groundbreaking music experience called "Frisson Trigger," composed to scientifically elicit a physical frisson response. The solution included producing launch films, hosting an immersive event with a panel discussion, and premiering the track. Amplify's campaign achieved a total reach of 9.9 million, garnered 98 influencer posts, and received international press coverage, successfully driving conversation about Sonos spatial audio technology.

Sonos