Case Study: Revolut boosts awareness and sign-ups with Amplify's "Join the Revolutionaries" campaign

Revolut boosts awareness with Amplify’s 4-story takeover and 4.5M+ organic reach

The customer, Revolut, a global financial technology company, faced the challenge of building awareness and trust to drive customer acquisition as it reached 50 million users and repositioned itself from a finance brand to a lifestyle brand. Amplify, a brand experience agency, was tasked with creating an unmissable campaign to establish Revolut as the sector's most future-thinking and culturally relevant bank.

Amplify's solution was the "Join the Revolutionaries" campaign, which included a pop-up multimedia event, social and OOH advertising, and a major two-day London takeover. The centerpiece was a free immersive exhibition at the Outernet venue, featuring programming with cultural leaders from various fields and a headline performance by Charli XCX. This approach successfully surrounded Revolut with relevant cultural leaders. Amplify delivered significant results, including 3.9 million total impressions, over 4.5 million in organic reach from influencer content, and 1,663 event attendees.

Revolut