Case Study: Pinterest boosts global engagement with Amplify’s Pinterest Presents experience

Pinterest reaches 45,470 registrations with Amplify’s global Pinterest Presents event

Pinterest, a challenger brand in a competitive market, faced the challenge of standing out to an audience with Zoom fatigue and changing advertiser perceptions of its platform. Amplify was tasked with creating a premium global experience to unveil new product features and showcase Pinterest as an effective advertising and shopping platform.

Amplify created "It's Different Here - Pinterest Presents," a global broadcast event hosted by Tan France across seven territories. The solution featured stunning set design and visual storytelling to bring the Pinterest brand to life, unveiling new shopping updates and the Pinterest Predicts trends. The event achieved 45,470 registrations and was attended by 20,180 people, successfully reinforcing Pinterest's core message as a different kind of platform.

Pinterest