Case Study: Pinterest drives creator engagement with Amplify's Creators Festival experience

Pinterest launches Creators Festival with Amplify, driving 12,077 registrations

Pinterest tasked Amplify with creating a premium digital experience to drive creativity to its platform and convince creators it was a place to create, not just save content. The challenge was to engage Pinterest's uniquely active audience and combat Zoom fatigue with a distinctive online event.

Amplify produced Creators Festival 2021, a series of six one-hour shows featuring a global cast of creators. The solution involved conducting 30 shoots across four continents in 12 days, utilizing a mixed-media aesthetic and a collaborative, creator-first approach. The event successfully garnered 12,077 registrations and was delivered in just 12 weeks from concept to completion.

Pinterest