Case Study: Pinterest builds a buzzworthy Cannes Lions brand experience with Amplify

Pinterest drives 6k live-day visits with Amplify at Cannes Lions

Pinterest faced the significant challenge of creating a standout brand experience at the Cannes Lions International Festival of Creativity. Following their highly successful 2022 activation, they needed to build brand momentum, drive comprehension of their unique benefits, and inspire the audience. The goal was to level-up their presence and show that Pinterest is the platform that moves people from dreaming to doing. Amplify was the vendor engaged to develop this experience.

Amplify's solution was the "Manifestival," a brand experience designed to embody the Pinterest journey. It featured activations like getting tattoos from trending designs, trying new hairstyles, and customizing merchandise, all created with partners to shift guests from passive inspiration to active doing. The activation was a major success, becoming the most popular space on the beach with queues forming hours in advance. Amplify helped drive significant results, including 6,000 people across the live days, 3,600 unique visits, and 308 sales meetings, while generating extensive positive press and social buzz.

Pinterest