Case Study: Pinterest boosts Gen Z engagement with Amplify’s Manifestival experience

Pinterest brings back Manifestival for the third year with Amplify

The customer Pinterest wanted to prove that young consumers love and use their platform as a key part of their creative process and sought to drive spending optimism. Their challenge was to become the most talked-about activation at the Cannes Lions festival by bringing to life the unique audience behavior that happens on Pinterest. Amplify was the vendor engaged to address this.

Amplify's solution was the Pinterest Manifestival 2.0, a hands-on festival of discovery and creation. The activation provided a variety of creative programming, including a tattoo parlour, a charm bar, and personal color consultations, offering Cannes attendees a judgment-free space to explore and create. As a result, Amplify helped Pinterest become the talk of the Croisette for the third year running, successfully delivering impactful moments for the brand.

Pinterest